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123India.com Enhances Search Technology

New Service Incorporates Enhanced Features

Mumbai, September 1, 1988 : 123India.com today announced the launch of an enhanced version of its popular Search Engine (http://www.123india.com/). 123India.com, India's Premier Search Engine, is the leading online navigational guide for Indian information on the web. The service now classifies information under 14 broad categories which are further subdivided as per user requirements. New features include updated directory categories and enhanced searching capabilities.

The search engine is equipped with an extensive database providing up to date information on a vast range of subjects. Popular categories include Entertainment, Business & Economy, Sports & Travel.

"It has been our constant endeavour to make Indian information easily available to a world-wide audience," said R. Indumati, Corporate Hostess at 123India.com. "With the user-friendly features and advanced search technology visitors to 123India.com will be able to access and retrieve information pertinent to their requirement with the minimum of time and effort."

123India.com Search Engine features tens of thousands of Indian websites all organised within a directory of 14 popular categories including Arts & Culture, Business & Economy, Computers & Internet, Education, Entertainment, Government, Health & Medicine, News & Media, Reference, Regional, Science, Society & Culture, Sports and Travel & Tourism. Users are able to browse through the directory to find any website they are looking for within a category or search for the same using specific keywords from anywhere in 123India.com. Users on 123india.com can also avail of various search options like "Exact Phrase Match" & "Boolean Search" alongwith the option for "Case Sensitivity". There is also a further option for restricting the search in a particular category to retrieve the relevant information within moments.

For example, users looking for a particular company in a certain city can browse to the closest city category and then search for that company only within that geographic location. Users would not have to make random attempts at site wide searches to find relevant information.  

About 123India.com:
123India.com, India's Premier Portal, is an India dedicated Internet media site that offers branded web content, serving Indians worldwide. As the leading Indian online navigational guide to the web, 123India.com is one of the largest guides in terms of users, database and reach amongst the Indian community on the Internet. Visit us at www.123india.com.  

For further information please contact:


Marcellus D’Souza
Associate Vice President -- Corporate Communications
123India.com
Tel: (91-22) 2310123
marc@corp.123india.com
 


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