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123India.com’s reach crosses half of the netizens in India

123India.com emerges as one of the most popular portals in a Business Barons survey

Mumbai, December 15, 2000 : 123India.com does it again, with Business Barons, October 31st issue acclaiming it as one of India’s Best Websites in an Internet User Opinion Poll conducted by them. Business Barons commissioned Taylor Nelson Sofres Mode, the Indian affiliate of the world’s second largest market research agency, to conduct an Opinion Poll among regular Internet users to gauge the most popular websites across seven subject segments.

In the General / Horizontal category 123India.com emerged as one of the most popular Portals in India. The Average Time per user on the 123India.com website was 34.5 mins, putting it amongst one of the most used websites in the country.

The survey revealed that 80% of Indian Netizens were aware of 123India.com and that 54% of all the netizens in the country visit 123India.com.

"The Survey gives us a great insight of the Indian Traffic Patterns & only reaffirms our commitment to our mission, to be the homepage of every Indian worldwide." said Dhruv Sharma, CEO, 123India.com.

The extensive research was conducted through personal interviews within the target group of individuals between 15 – 35 years old, who accessed the Internet at least once a month for purposes other than just e-mail. The study with a total sample size of 500 was conducted in 6 centres across 4 zones:

North - Delhi
South - Bangalore, Hyderabad, Chennai
West - Mumbai
East - Calcutta

The 123India.com team has this to say on the occasion, "We have achieved another feather in our cap of accomplishments. This accolade goes a long way in motivating us and making us proud of our Portal and winning over the confidence of our ever-growing customer base. It will definitely trigger an enthusiastic zeal within us and encourage us to handle our responsibilities with a renewed spirit."

123India.com, one of the most descriptive and informative of Indian sites, has been consistently expanding its reach. With new channels being launched at regular intervals, the portal has a user base of 1.33 million registered users and served over 125 million page views in the month of October 2000.

 

About 123India.com:
123India.com, India's Premier Portal, is an India dedicated Internet media site that offers branded web content, serving Indians worldwide. As the leading Indian online navigational guide to the web, 123India.com is one of the largest guides in terms of users, database and reach amongst the Indian community on the Internet. Visit us at www.123india.com.  

For further information please contact:


Marcellus D’Souza
Associate Vice President -- Corporate Communications
123India.com
Tel: (91-22) 2310123
marc@corp.123india.com
 


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